Write a category positioning brief

Prompt

Build a category positioning brief for the product below.

Cover:
1. Primary audience and the expensive problem they recognize.
2. Category name and adjacent categories to avoid.
3. What the product replaces, augments, or makes unnecessary.
4. Proof points we can support today.
5. Claims we should avoid until we have evidence.
6. Search phrases and LLM classification phrases to earn.
7. A concise homepage description, product page description, and social bio.

Use credible language. Do not create customer claims, market leadership claims, or unsupported metrics.