The audacity to make automation feel human.
That is the line I keep coming back to.
Hi, I am Ralph Theodori. I am based in Berlin, Germany, and I have been building tools for about ten years. Products, workflows, interfaces, small experiments, strange little things that helped me or someone close to me get work done.
Over the last few months that work started turning into something bigger.
I was automating my own workflows, running agents at night, refining prompts, testing how far these systems could go, and I stumbled into a simple but powerful idea:
Tools can build tools.
Workflows can evolve.
Automation can feel playful, useful, private, and human.
That is what we are building.
The North Star
We do not want to build another app studio.
The work is deeper than that. We are studying the automation of building software: product thinking, design language, code generation, agent workflows, and the strange moment when a high-level idea becomes something real on screen.
The goal is not to produce more software for the sake of producing more software.
The goal is to make automation accessible to normal people. To make powerful workflows feel less like enterprise plumbing and more like instruments you can actually use. To build tools that are productive, playful, and powerful without becoming cold or complicated.
We are not pretending we have finished that mission.
We are early. We are learning. We are on a long journey.
But this is the kind of company we want to build.
The first tools
The first public tools are Prolifica and Orbital.
Prolifica is a prompt automation studio that lives in your browser. It works on top of the AI tools you already use - ChatGPT, Claude, Grok, Gemini, and similar platforms - and helps you build prompt sequences, variants, data-driven runs, and plans.
Orbital takes the same browser-native idea further. It lets agents work across browser tabs and windows, using existing AI tools as part of a real workflow instead of forcing everything into a new platform.
These tools exist because we needed them ourselves.
We built them while building other things.
And now we are sharing them.
Why this matters
I have used this workshop to build tools for people I love.
Project Deck, also called ConCin, started with my 96-year-old grandmother's favorite card game. The point was not just to put rules on a screen. The point was to make the interaction feel like working with a real deck of cards.
Theodent started with my father's dental clinic CRM from 2001. A real piece of old software, written for a real clinic, rewritten and ported for the web with the help of agents.
Those stories matter because they keep the company honest.
Automation is not interesting because it sounds futuristic. It is interesting when it helps make the specific tool someone has been waiting for.
This is only the beginning
We are building all of this from Berlin, a city that understands useful oddness better than most.
We want tools that feel quirky, powerful, private, and made for real people. We want software you can love using, not just tolerate. We want automation to become something you can reach for without needing a sales call, a new platform, or a second job managing dashboards.
We cannot get there alone.
The tools get better when people use them, break them, question them, and bring their own workflows into the workshop.
This is the beginning.
Happy building.